What are the types of product design? This can vary greatly from product to product, but in general there are four primary categories of product design: aesthetics, utility, experience, and profit. Product design refers to the creative process of developing, imagining, and iterating different products that address specific requirements or solve specific problems in a particular market. The key to success in product design is a clear understanding of the end user, the individual person for whom the new product is being designed. An excellent product designer should be able to envision the end consumer’s needs at the beginning of the design process.
Aesthetics refer to the look and feel of a product. Many times product designers will seek out new colors and textures that make the new product stand out, rather than choosing more functional or realistic colors and materials. Although aesthetically appealing new products do not always create better profits, they can often be quite striking and distinctive.
Utility refers to the “why” behind the creation of a product. Many times industrial designers have to consider if the product will solve a problem for which it was designed. For example, some industrial designers may need to consider whether or not the new product they are designing will solve people’s problems regarding “plumbing.” Often times consumers will have problems with “plumbing,” but they would most likely not purchase a product that did not solve their problem. In this sense, utility is a very important factor to consider in product design.
Experience and sober are closely related. The type of experience that an industrial designer has and how extensive his or her knowledge is, directly influences the difficulty of the sober test. Koberg is an evaluation tool that measures the difficulty of a design within a certain time frame. This is used to help ensure that a particular industrial design complies with local building codes and that the product will meet its intended purposes.
Although many product designers have had sober scores that reflect their technological expertise, not all designers can credibly claim to know how difficult a product design process is. It is impossible to know how difficult a product design process is unless you have attempted it yourself. Unfortunately, many designers simply prefer to leave the berry picking up the pieces for them in the creation of their ideas. Although there are those who can legitimately claim to have implemented complex ideas, most have been successful by using a relatively simple design process. The simplicity of this process helps make it possible for innovators to turn their ideas into reality without having to go through the frustrating and time consuming process of kerry picking.
Flexibility refers to the designer’s ability to change the specifications of a design during the manufacturing process. Often, product designers will choose to make minor changes in specifications during the kerry picking process and then make those adjustments again once they have entered the design expression phase. In doing so, these designers have ensured that the initial product design has a great deal of potential and can be changed to fit a particular client’s needs.
This flexibility is a boon to clients as it allows them to move swiftly through the design process and seek multiple proposals if necessary. However, some designers are uncomfortable with this level of change. Some designers prefer to keep the old style and build from there while others would prefer to implement changes in the new product design process. Other designers prefer to implement one or two of several of the alternative layouts because it allows them to create a great initial product while testing it in reality. In the final analysis, it is important to choose the combination of new product designs and techniques that satisfy your needs. As long as the techniques to satisfy your needs and you are able to find a qualified product designer to implement them, you have struck gold in terms of implementing new product designs.
The truth is, if you find a qualified product designer, the types of changes you implement during the new product design process are entirely up to you. The choice is yours. Some designers prefer to go with one or two of the approaches while others opt for all of them. It’s a personal decision. What matters most is that you are able to define the essence of what makes up your innovation-push innovation strategy. Once you do that, then you just have to find a qualified product designer who has the knowledge and expertise required to implement your ideas.