Product Design Ideas
When it comes to creative product design ideas, you will find that there are many. These come in the form of new product concepts, modifications to existing products, and so many more ideas that this article will only touch on. The best product design ideas, though, come from the creative minds of product designers at Apple, Google, Nike, and so many other companies. They take user needs and desires and turn them into product concepts that customers can appreciate. When product designers at these companies come up with a concept, they then work with their manufacturing partners to turn these concepts into real products. Here are some of the creative product design ideas that these large companies come up with.
Product Design The product design team at Apple includes some of the greatest computer vision engineers in the world. The prototyping stage is when the creative product design team and their technical team start designing low-fidelity prototypes to test how their concept would shape up in real-world conditions. The testing stages include rigorously testing the ideas dreamed up in earlier stages, to ensure that the product will be tweaked to match any real-world circumstances. This cross-functional approach allows the designers and engineers to improve their product design even as their manufacturing teams to complete the testing.
Information Architecture The information architecture stage of the product design process refers to how the designers build a diagram of the information needed by users. This diagram is often illustrated with an example. In the case of an iPhone, the diagram has the iPhone’s basic functions laid out on a clear page, with buttons, dots, text, images, and so on. The clear page is indicative of the final product, but in a sense, the user’s “guts” of the phone are represented by this diagram. empathize mapping designers use a variety of different tools and graphic illustrations to show what information a user will need, and how it will be organized within the phone.
Empathy Designers uses many of the same tools used in empathizing mapping to demonstrate how users will understand a product design concept. When they put on the development cap on an iPhone, for instance, they might notice that the home button does not function in some of the apps the team tested. By using an iPhone simulator, they can explore which apps break the functionality, and what steps they will have to take to make the home button work in those apps.
Usability Testing The product design process typically includes several testing phases: A usability study, a visual flow study, and a testing plan. Each of these stages builds on the prior, and each must be thoroughly integrated to be effective. For instance, a usability study examines the ways users experience the e-mail interface, search functions, and the app store. The visual flow study asks questions about how customers find the product, how they interact with it, what pages they are most attracted to and less attracted to. And finally, the testing plan assesses how accurately the product delivers on the promises made during the development process.
Back end product design The final part of the product design process involves the creation of the back end. This is the part of the product that goes to the customer. In this phase, designers create the marketing materials, launch campaigns, and customer support. Back end designers also may work with SEO professionals to optimize content and social media to ensure a positive product strategy from the very start.
User research In the product design process, designers also conduct usability and user research. These two kinds of research differ greatly. On one end, usability research is conducted to gain insights into how people use a product, and what features and functions are most important to users; on the other, user research is used to find out how manufacturers are able to reach their audience and make them feel like they are important.
Usability testing After the product design process, the testing phase comes. This is where actual users test the usability of the product and provide feedback. This phase of the testing process allows product designers to incorporate their ideas into the final product and gather more information about the target audience. It is also the stage in which companies gather feedback from actual users and ask them questions about the functionality of their products and services.