Product design is the method product designers apply to combine user requirements with company objectives to help create consistently superior products. Product designers work with their clients to optimize the user experience within the products they produce for their clients and aid their brands in long-term sustainable growth by making quality products affordable to their target markets. Companies often seek the assistance of product designers to realize their product vision and create products that meet the unique needs of their target audiences. These designers are generally from industry specialties, possess a wealth of design experience and have deep understanding of the product’s functionality. They work closely with clients and executive leadership to translate their client’s unique vision into a robust product offering that enhances the customer experience.
The difference between a good product design and a bad design is usually the price. A good product design delivers on the promise made by the company marketing the product. Bad design typically damages the brand name, sets the product up for failure, damages the credibility of the company, or both. It can be difficult, however, for companies to pinpoint whether their product design is flawed. While a bad design will undoubtedly result in lost sales and a tarnished brand image, a good product design can deliver on its promises.
Creating an impactful product design need not be a collaborative effort between product design professionals and executives. Instead, product managers should seek assistance from outside the company to gain insight into what customers really want and how to improve the product design. The best way to get outside help is to tap into the talent pool provided by professional graphic design firms. These firms specialize in crafting product designs that are compelling, informative, and memorable. A product manager can benefit from tapping into the product design Jobs Web community to solicit input from designers who have the expertise and design know-how needed to transform the product vision into a real and measurable business success.
Product designers at industrial design firms typically don’t receive direct instruction during the process of product design. This means they must develop their own techniques, learn about graphic design, and work with colleagues in different functional departments to complete ideas and concepts. They must also understand how physical products need to be designed for maximum functionality and ease of use. Many product designers find themselves working in functional departments such as printers, assembly lines, and shipping departments, which require the understanding of ergonomics and product functions. Because industrial designers typically receive direct instruction during product design, they are usually able to solve problems using trial and error techniques and visual design.
One of the keys to success for a product designer is being able to balance the business goals of the company along with the needs of the customer. Product designers must also have a firm understanding of technical issues related to product design. When product designers have this combination of knowledge and skills, they are more likely to meet the needs of both customers and business goals. The result is a product that is well-designed to meet its users’ goals, while meeting the constraints of the limited budget. The key to making this happen is planning.
Planning is the first step toward designing products that meet both business goals and user needs. In order to plan a successful product design process, designers must be aware of user needs, resources available, and the most cost effective course of action. It’s important to remember that many product designers spend countless hours working through information with no idea of where to ultimately take the project. A good plan can help eliminate this problem.