Product Packaging Design – Mistakes To Avoid
Product packaging design is one of the most important aspects of product development. The process is essential in determining the success or failure of any product. Most importantly, packaging is the art, science and technology of protecting or enclosing goods for human consumption, storage, distribution, and later use. At its simplest level packaging design deals with determining what to put in a package so that something can be shipped off to an intended destination. More complicated aspects of packaging involve things like product identification, accurate inventory management, and the ability to provide consumers with easy access to packaged goods.
A detailed understanding of what goes into a successful product packaging design process is necessary for most companies to meet their quality targets. In fact, some companies actually prefer to outsource their entire product packaging design process to a specialized company. This allows the company more time to focus on making their products more profitable. However, in the retail industry this type of outsourcing can have a detrimental effect. Companies who outsource their product packaging design processes to a lower quality firm can suffer from poor quality, expensive mistakes, delayed shipments, inefficient packaging, and even damaged product. Here are several common mistakes that can result if a company decides to outsource their product packaging design:
– Most product packaging design companies hire only one designer, but in reality there is no such thing as a one-size-fits all designer. It’s very important for a designer to understand the exact needs of a client, and then build a design that focuses specifically on those needs. It’s also important to hire a designer who has previous experience in the field. If the designer doesn’t have prior experience in the design field, they should at least have solid references from other clients. You don’t want to hire someone without references that have had success in producing similar packages in the past.
– Often when working with a designer who only has experience with product packaging design, you’ll discover that they’re only capable of creating a basic design template. While many designers will be able to add printing, photos, etc to this basic package design, it’s still going to be extremely boring. Look for a designer who has experience in both the printing and graphic fields. A good designer knows how to merge these two different types of design together into a coherent, high quality package design. If your designer is only capable of printing designs, however, you could be losing a lot of money on unnecessary printing costs.
– Another mistake that most people make when hiring a product packaging design company is simply hiring anyone out there who claims to be an expert. Instead of taking the time to screen their potential employees, it’s more efficient to just hire the first designer who displays confidence in his or her ability. Ask for a portfolio of work, e.g.
If you want to save money on product packaging, it’s important that you hire a company that uses good, workable packaging design templates. It’s also essential that you screen potential employees before you let them loose on your production facilities. A good product packaging design company will not only demonstrate their previous work, but will also be able to show you examples of their work. Remember, as with any business, your bottom line comes back to whether or not you’re spending too much money on unnecessary costs. By using the proper tools and making smart decisions, you can dramatically reduce your production costs and increase profits.